All Fermi answers
Fermi #19 · Question 3

How much revenue in US dollars did Costco's $4.99 rotisserie chickens generate in fiscal 2025?

Explore the official answer and the simple reasoning behind this Fermi estimate.

3QUESTION 3 OF 3

Answer & explanation

The official answer, with Fermi’s reasoning step by step.

Answer & explanation

Official answer

785,400,000

US dollars

How to estimate it

Fermi’s official “Napkin math”

Start with Costco's stores, about 900 worldwide. That rotisserie case by the meat counter never seems to run out. Maybe 500 chickens roll out of each store a day, at about $5 apiece.

Costco warehouses worldwide
≈ 900
Chickens sold per store, per year (500/day × 365)
≈ 180,000
Price each
× $5
900 × 180,000 × $5
≈ $810,000,000

Rounded assumptions may give a slightly different estimate. The official answer above is the game’s reference value.

Source calculation & reference
Rotisserie chickens sold, fiscal 2025 (Costco Q4 earnings call)
≈ 157.4 million
Price per chicken, unchanged since 2009
× $4.99
157.4M × $4.99
≈ $785 million

Reference cited by Fermi: Costco Wholesale Q4 fiscal 2025 earnings call (unit count) at Costco's long-standing $4.99 rotisserie chicken price

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