All Fermi answers
Fermi #46 · Question 3

What are the average annual sales of a Taco Bell location in the US?

Explore the official answer and the simple reasoning behind this Fermi estimate.

3QUESTION 3 OF 3

Answer & explanation

The official answer, with Fermi’s reasoning step by step.

Answer & explanation

Official answer

2,000,000

dollars

How to estimate it

Fermi’s official “Napkin math”

Picture one Taco Bell for a day. How many customers come through? Maybe 500. What does the average order run? Call it 10 dollars. Now multiply by 365 days.

Customers per day
~500
Average order
× $10
× 365 days
≈ $1.8 million

Rounded assumptions may give a slightly different estimate. The official answer above is the game’s reference value.

Source calculation & reference
US Taco Bell locations
~7,300
US system sales (2023)
~$14.5 billion
Per store (AUV)
≈ $2 million

Reference cited by Fermi: Yum! Brands 2023 filings; Restaurant Dive (Taco Bell US AUV)

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