All Fermi answers
Fermi #80 · Question 3

How many Rubik's Cubes have been sold?

Explore the official answer and the simple reasoning behind this Fermi estimate.

3QUESTION 3 OF 3

Answer & explanation

The official answer, with Fermi’s reasoning step by step.

Answer & explanation

Official answer

500,000,000

Rubik's Cubes

How to estimate it

Fermi’s official “Napkin math”

Start with the world, about 8 billion people. How many have ever bought a Rubik's Cube? Lots of homes have one, but not most. Maybe 1 in 20.

World population
8,000,000,000
Bought a cube
≈ 1 in 20
8B ÷ 20
≈ 400,000,000

Rounded assumptions may give a slightly different estimate. The official answer above is the game’s reference value.

Source calculation & reference
Cubes sold by the 50th anniversary (Spin Master, via Fortune, Dec 2024)
≈ 500,000,000
Official cubes sold in 2022 alone (Circana)
5,750,000
≈
500,000,000

Reference cited by Fermi: Spin Master, owner of the Rubik's brand, via Fortune (December 2024): roughly 500 million cubes sold since launch

How close was your guess?

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Compare by ratio: divide the larger number by the smaller one. The closer to 1×, the better.

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