All Fermi answers
Fermi #80 · Question 1

In 2025, how long did it take Amazon, on average, to sell $1 million worth of stuff?

Explore the official answer and the simple reasoning behind this Fermi estimate.

1QUESTION 1 OF 3

Answer & explanation

The official answer, with Fermi’s reasoning step by step.

Answer & explanation

Official answer

44

seconds

How to estimate it

Fermi’s official “Napkin math”

Start with the world, about 8 billion people. How much does each of them spend on Amazon in a year? Most spend nothing and big shoppers spend thousands. Call it $100 each on average.

World population
8,000,000,000
× $100 a person a year
≈ $800 billion
Seconds in a year
31,500,000
31.5M ÷ 800,000 ($1M chunks)
≈ 39 seconds

Rounded assumptions may give a slightly different estimate. The official answer above is the game’s reference value.

Source calculation & reference
Amazon net sales, full year 2025
$716,924 million
Seconds in 2025 (365 × 86,400)
31,536,000
31,536,000 ÷ 716,924
≈ 44 seconds

Reference cited by Fermi: Amazon.com Inc. Form 10-K for 2025 (SEC filing): net sales of $716,924 million

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