All Fermi answers
Fermi #83 · Question 2

How much money was sitting unspent on Starbucks gift cards and app balances, plus unredeemed Rewards Stars, at the end of the company's 2025 fiscal year?

Explore the official answer and the simple reasoning behind this Fermi estimate.

2QUESTION 2 OF 3

Answer & explanation

The official answer, with Fermi’s reasoning step by step.

Answer & explanation

Official answer

1,750,000,000

US dollars

How to estimate it

Fermi’s official “Napkin math”

Starbucks is worldwide, so start with everyone, about 8 billion people. How many have money on a Starbucks card or in the app? Most people never go, so maybe 1 in 100. Call it $20 each.

World population
8,000,000,000
Have a balance
≈ 1 in 100
Sitting on it
× $20
8B ÷ 100 × $20
≈ $1.6 billion

Rounded assumptions may give a slightly different estimate. The official answer above is the game’s reference value.

Source calculation & reference
Stored value cards and loyalty program balance, Sept 29, 2024
$1,718.7 million
Loaded onto cards and Stars earned in fiscal 2025
+ $15,245.8 million
Spent, redeemed, written off as breakage, and currency moves
- $15,212.8 million
Balance at Sept 28, 2025
≈ $1.75 billion

Reference cited by Fermi: Starbucks Form 10-K for fiscal 2025 (SEC filing), Note 11 Deferred Revenue: $1,751.7 million in stored value cards and loyalty program at September 28, 2025

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