All Fermi answers
Fermi #92 · Question 2

How much revenue did Apple bring in every minute, on average, in its 2025 fiscal year?

Explore the official answer and the simple reasoning behind this Fermi estimate.

2QUESTION 2 OF 3

Answer & explanation

The official answer, with Fermi’s reasoning step by step.

Answer & explanation

Official answer

794,000

US dollars

How to estimate it

Fermi’s official “Napkin math”

Start with the iPhone. How many does Apple sell in a year? Maybe 200 million, at about $1,000 each. Phones feel like half the business, so double it, then spread it over the 525,600 minutes in a year.

iPhones a year
~200,000,000
$1,000 each, doubled for everything else
≈ $400 billion
Minutes in a year
÷ 525,600
$400B ÷ 525,600
≈ $760,000

Rounded assumptions may give a slightly different estimate. The official answer above is the game’s reference value.

Source calculation & reference
Apple net sales, fiscal 2025 (52 weeks ended Sept 27, 2025)
$416,161 million
Minutes in 52 weeks (364 × 1,440)
÷ 524,160
$416,161M ÷ 524,160
≈ $794,000

Reference cited by Fermi: Apple Inc. Form 10-K for fiscal 2025 (SEC filing): net sales of $416,161 million for the 52 weeks ended September 27, 2025

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