All Fermi answers
Fermi #100 · Question 2

How many iPhones are sold worldwide in 100 seconds?

Explore the official answer and the simple reasoning behind this Fermi estimate.

2QUESTION 2 OF 3

Answer & explanation

The official answer, with Fermi’s reasoning step by step.

Answer & explanation

Official answer

770

iPhones

How to estimate it

Fermi’s official “Napkin math”

The easiest place to start is Apple itself, which brings in around $400 billion a year. How much of that is iPhones? Maybe half. And an iPhone costs about $1,000.

Apple's yearly sales
~$400B
Half from iPhones
≈ $200B
÷ $1,000 a phone
≈ 200M a year
200M ÷ 31.5M seconds, × 100
≈ 630

Rounded assumptions may give a slightly different estimate. The official answer above is the game’s reference value.

Source calculation & reference
iPhones shipped in 2025 (IDC 247.8M, Omdia 240.6M)
≈ 244,000,000
Seconds in a year
÷ 31,536,000
iPhones a second
≈ 7.7
× 100 seconds
≈ 770

Reference cited by Fermi: IDC and Omdia smartphone trackers: about 241 to 248 million iPhones shipped in 2025

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